Sunday, August 17, 2008

FeedBurner

Today I checked out FeedBurner. It is a tool for blog publishers to better manage and promote their content. When you "burn your feed", it means you register it with FeedBurner. Then you will be able to access your feed through FeedBurner. In this blog's case, at http://feeds.feedburner.com/SpendOneMillionDollars

To get your best out of FeedBurner, you should serve all requests to your feed through FeedBurner. Luckily Blogger has an option to redirect any requests to your feed to FeedBurner. This is not surprising since Google very recently acquired FeedBurner. So now any requests to http://blog.spendonemilliondollars.com/feeds/posts/default will redirect to http://feeds.feedburner.com/SpendOneMillionDollars.

Then you can start watching subscription statistics, automatically promoting your feed through various services and even monetizing your feed by optionally embedding google ads. Among other things, it also offers email subscriptions.

Unfortunately, WordPress.com (which I'm using for my other blog) doesn't let you redirect feed requests to FeedBurner. I'm liking WordPress.com less and less.

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